Group 5

The following link is a Doritos commercial that aired for the 2011 Super Bowl. The commercial begins with a man shutting a glass door with a bag of Doritos in his hand telling his girlfriend to check out something he is about to do. He proceeds to grab a chip out of the bag and entice a pug dog that is outside to come running full steam towards the closed glass door. Music in the backround is something of a fast paced opera as the dog closes in on the door in slow motion. The girlfriend tells the man to not hurt her dog. The dog reaches the door and the shot shifts from slow motion to full speed as the little pug busts down the door on top of the man, Doritos logo flashes up after. The final shot is the dog chowing down on Doritos as the man is pleading for it not to eat his Doritos from underneath the glass door.

http://www.youtube.com/watch?v=hpjaOUjUPUc&feature=relmfu

-Why is the dog a smaller breed and not a larger breed?

-What is the purpose the producers are portraying when they show the whole door being knocked down?

-Do you think the man being crushed by a dog represents men not having power?
-Do you think the woman is trying to act overpowering towards the man in the commercial?
-Doritos have always been known to incorporate comedy into their commercials. Why do you think that is?

-This commercial was aired during the Super Bowl. How have commercials changed to target their specific audiences?
-What effect if any does the slow motion shots of the dog and the music have on the overall commercial?

Group 6

Epic Meal Time is a YouTube Channel that is catered to the "Man's World" style cooking. A group of men combine gross amounts and combinations of food and then attempt to eat it all in one sitting.
Please skip ahead to minute 1:15.

What techniques does Epic Meal Time use to gain it's target audience of primarily males?

How does their language reinforce that the show is watched by a certain audience?

How does the comedy make the food appealing?

Why does the combination of food appeal to the audience?

Is an appetite gained or lost from watching the show?

http://www.youtube.com/user/EpicMealTime?feature=watch

Group 3

The commercial starts with a man at a fancy restaurant and a plate with barely any food is placed in front of him. The man gets up and starts talking in song about how he is the man and wants manly food. As he walks down the street, numerous men join him in song as they all hold a hamburger from Burger King in their hands.


"I Am Man- Burger King"
http://www.youtube.com/watch?v=vGLHlvb8skQ

Why do the men all join together and start singing? 

What is the purpose of the few women seen in the commercial? 

Why are all the men raising the hamburgers from Burger King in the air?

 What does the hamburger symbolize?

 What does the commercial suggest about gender?

Group 4- Food In Social Media

    The following link leads one to explore the twitter and Facebook pages of the Food Network. By using social media, the Food Network can target multiple audiences at once. On the twitter and Facebook page you can find links to recipes of the day, information about different chefs, and many different cooking tips. Many different interviews and commentary on the twitter and Facebook page can lead one to achieve a quicker cooking experience by having the information on the twitter web page or one’s IPhone or Android rather than having to view the actual T.V. show taking hours of their time.

How is food network using social media to attract their audience? 

Why is social media such and attractive way to advertise? 

Do you find it easier to look at food network on twitter or facebook or to sit down and watch the show? 

How do the people on food network relate to their audience? 

How do the pictures make someone want to watch the TV show or find them on twitter or facebook? 

http://twitter.com/#!/foodnetwork

https://www.facebook.com/FoodNetwork/photos

Group 2 Post - Dorito's

http://www.youtube.com/watch?v=PfImhHfE-uI

In a 2011 Super Bowl commercial, Dorito’s created an advertisement in which three men were sitting on their couch doing nothing one night when one of them decided to open a bag of Dorito’s.  When the bag of Dorito’s is opened, one guy eats one chip and a very attractive girl appears out of thin air next to him on the couch.  The other guy follows the first’s decision and eats a chip, once again, an attractive girl appears out of thin air.  The final man, who was solving a Rubik’s Cube and was the least attractive of the three, takes the bag and pours the entire bag of Dorito’s in his mouth.  A multitude of attractive women once again appear out of nowhere and are fawning over him.  By the end of the commercial the entire bag is poured out and there are numerous girls, all attractive surrounding the three guys and filling the entire room.

-How is sex used to sell this product?

-Why was this commercial chosen to play during the Super Bowl?

-What audience was Doritos attempting to attract?

-What was the importance of the male/female roles in this commercial?

-How was effort do you think was put into the casting of each of the characters? Why?

-Why was it worth paying such a large amount of money to get this to air during the Super Bowl?

-What is the ad trying to say about society?

Group 1

This following link is a blog with the slogan "where dreams become heart attacks." It's compiled of several images contributed by various bloggers. It has received national attention in newspapers in the United States, Canada, and Germany. 

This is Why You’re Fat Blog

http://thisiswhyyourefat.tumblr.com/

How did this website appeal to you? Did you get an appetite?

 

What techniques were used to spark interests?

What meals were focused on? Why?

How do the blog posts represent stereotypical unhealthy food?

Most of the posts are from stores and restaurants, are the demand for these unhealthy creations what makes the American food culture so fatty?

Are the bloggers successful in convincing the audience that these foods are the reason for obesity?